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From public signals to one ad potential score.

Signals go in, a score comes out, and every step in between is shown. Here is the full method, in plain words.

Scoring pipeline
  • TikTok signals
  • Competition
  • Margin inputs
Ad potential
82 / 100

With a reason for each part

Sample data for illustration.

Five steps, from signal to decision.

  1. 1

    Collect public signals

    Hunro reads public TikTok posts that feature a product and tracks view velocity, save rate, comment intent and how many different creators post about it. Velocity matters more than totals: a product gaining fast tells you more than one that peaked last month.

    Public posts collected
    • Desk cleanup in 10 secondsvelocitysaves
    • Car crumbs gonevelocitysaves
    • Keyboard deep cleanvelocitysaves
  2. 2

    Measure competition

    Next it counts the stores listing the same item, the ads currently running for it and how far apart their prices sit. Read together, these show whether a product still has room or whether every feed already carries it.

    Competition read
    Stores listing itLow
    Live ads foundMedium
    Price spreadLow
  3. 3

    Estimate margin

    From public listings Hunro takes a typical selling price range, then subtracts an estimated landed cost and shipping by weight. The result is an estimated margin in dollars per unit, shown line by line so you can replace any number with your own.

    Margin worksheet
    Price rangeLandedShipping$29 to $45$9$5
    Est. margin$12 to $26 per unit
  4. 4

    Compute ad potential

    The three parts combine into one ad potential score out of 100. Each part keeps its own score and a one line reason, and the weights are visible and adjustable, so the ranking is never a mystery.

    Compute
    0 / 100
    • Signals
    • Competition
    • Margin
  5. 5

    You review and decide

    Hunro ranks ideas. You still decide. Use the breakdown to pick which samples to order, which angles to brief and which products to skip.

    Your call
    Cordless mini desk vacuum sample productMini desk vacuumOrder sample
    Collapsible pet travel bottle sample productPet travel bottleOrder sample
    Magnetic LED light bar sample productMagnetic light barSkip

What you get.

Spring candidatesAd potential
  1. 1Cordless mini desk vacuum sample productMini desk vacuum85 / 100
  2. 2Collapsible pet travel bottle sample productPet travel bottle78 / 100
  3. 3Handheld fabric steamer sample productHandheld fabric steamer68 / 100

Sample estimates from public signals.

Ranked board

Every product sorted by ad potential.

TikTok signals86 / 100

Saves are rising across several creators.

Competition78 / 100

Few live ads feature the same item.

Margin74 / 100

Estimated costs leave room for a test.

Score breakdowns

Each part with its reason.

Your price
$37
Landed cost
$9
Shipping
$5
Fees (est.)
$4
Est. margin
$19 per unit

Margin estimates

Dollars per unit, line by line.

Spring

8 products

Client A

12 products

Gifts

4 products

Saved lists

Group by test or client.

Ad potential crosses

75 / 100
Email alert on

Alerts

Know when a score crosses your threshold.

Export columns

candidates.csv

Preparing 3 rows

Exports

CSV files for your own sheets.

Who it is for.

Solo dropshippers

Shortlist products and skip the ones with no room left before ordering samples.

Media buyers

Check hook potential and demo clarity before you brief creatives.

Brand operators

Watch your categories for new items that start scoring high.

Agency product teams

Share lists with clients, with the full breakdown behind each pick.

The limits, stated plainly.

  • Scores and margins are estimates built from public signals, not guarantees.
  • Hunro never promises revenue, sales or results of any kind.
  • Your real costs, fees and ad prices will differ from the estimates.
  • Hunro is an independent tool and is not affiliated with or endorsed by TikTok.

Cost sensitivity

Shipping estimate $5

$19 per unit

Shipping adjusted $7

$17 per unit

Directional, not predictive

See the method on your own products.

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