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Find products with room left to advertise.

Hunro scores every product on TikTok signals, competition and estimated margin, then gives you one ad potential score with the full math behind it.

See how scoring works

In private build. Invites go out in batches.

TikTok signalsCompetitionEstimated marginSample data
Hunro · Product board
ProductTikTok signalCompetitionEst. marginAd potential
Cordless mini desk vacuum sample productMini desk vacuumFew sellersLow$14 per unit0 / 100
Collapsible pet travel bottle sample productPet travel bottleFew sellersLow$11 per unit0 / 100
Handheld fabric steamer sample productHandheld fabric steamerSome sellersMedium$18 per unit0 / 100
Magnetic LED light bar sample productMagnetic light barMany sellersHigh$9 per unit0 / 100
Cordless mini desk vacuum sample product

Selected: Mini desk vacuum

TikTok signals88 / 100
Competition79 / 100
Margin76 / 100

Clear cleanup demo, few active sellers and room in the estimated margin.

Sample data for illustration.

Every score is built from signals you can inspect.

  • View velocity
  • Save rate
  • Comment intent
  • Creator count
  • Seller count
  • Ad saturation
  • Price spread
  • Landed cost
  • Shipping weight
  • Selling price range

Built for the people who pick the next product.

My shortlist

  1. 1Cordless mini desk vacuum sample productMini desk vacuum82 / 100
  2. 2Collapsible pet travel bottle sample productPet travel bottle76 / 100
  3. 3Handheld fabric steamer sample productHandheld fabric steamer68 / 100
  4. 4Magnetic LED light bar sample productMagnetic light bar51 / 100

4 candidates ready for review

Solo dropshippers

Rank a handful of candidates by ad potential before you pay for a single sample. Drop the ones where the math does not hold up.

Creative angles · Mini desk vacuum

  • Before and after

    Hook note: Crumbs gone in one pass

  • Problem first

    Hook note: Desk mess on a work call

  • Gift angle

    Hook note: Under the price of lunch

Media buyers

Check whether a product has a clear hook and a visual demo before you brief creatives. Keep angle notes next to the score.

Category watch list

  • Home cleaning
  • Pet travel
  • Desk setup

Alert when a score crosses 75 / 100

Brand operators

Watch the categories you already sell in and get an alert when a new item starts scoring high. Spot the next line extension early.

Client list · Shared

  • Collapsible pet travel bottle sample productPet travel bottleApprovedOrdering a sample
  • Handheld fabric steamer sample productHandheld fabric steamerReviewCheck the shipping weight
  • Magnetic LED light bar sample productMagnetic light barPassedToo many sellers

3 decisions shared with the client

Agency product teams

Share one list with your client, comment on each product and track its status. Everyone sees the same breakdown.

One score for one question: can this product carry an ad?

Ad spying shows you what already ran. The ad potential score asks what is still open: it weighs hook potential, demo clarity, audience breadth and saturation headroom, and shows each part.

  • Hook potentialCan the first two seconds stop a scroll on their own?
  • Demo clarityDoes the product explain itself on camera without a voiceover?
  • Audience and headroomHow wide is the audience, and how much room is left before the feed fills up?
Read the full method
Score breakdown
Cordless mini desk vacuum sample product

Mini desk vacuum

Ad potential

0 / 100
  • Hook potential0 / 100

    Visible result in the first two seconds

  • Demo clarity0 / 100

    One hand, one pass, no explaining needed

  • Audience breadth0 / 100

    Students, home office, car owners

  • Saturation headroom0 / 100

    Few sellers running ads right now

Sample data for illustration.

See how crowded a product is before you spend on it.

Seller count, active ad saturation and price spread, read together. A product with rising demand and few sellers sits in a different place than one every store already runs.

Competition map · Pets and home
Open spaceCrowdedStrong signalWeak signalFew sellersMany sellersSeller densityDemand signalMini desk vacuumHandheld fabric steamerMagnetic light bar
Collapsible pet travel bottle sample product

Pet travel bottle

Competition Low

Few sellers, rising saves

Selected productSample products
Sample data for illustration.
A home packing station with boxes, tape and sample products on a wooden table
Collapsible pet travel bottle sample product

Margin estimate

Selling price range
$29 to $45
Landed cost
$9
Shipping
$5
Payment and platform fees (est.)
$4
Your price$37
Est. margin$19 per unit

Sample data for illustration.

Margins estimated before you order a sample.

Hunro reads the selling price range from public listings, estimates landed cost and shipping by weight, and gives you an estimated margin in dollars per unit.

These are estimates from public listings. Your real costs will differ, so treat them as a starting point.

The working tools around the score.

An operator desk with a laptop, notebook and several sample products laid out for review

Saved · Spring tests

  • Cordless mini desk vacuum sample productMini desk vacuum82 / 100
  • Collapsible pet travel bottle sample productPet travel bottle76 / 100

Save rate · Mini desk vacuum

HighMidLowSave rate risingSave rate risingOct 11Oct 21Oct 31Nov 9
Product save rateCategory average

Sample data for illustration.

TikTok signal history

See how views, saves and comments moved over time, not just today.

Score crossed your threshold

Mini desk vacuum moved to 82 / 100

Score crossed your threshold

Pet travel bottle moved to 78 / 100

Threshold75 / 100

Score alerts

Get told when a product crosses the score you care about.

spring-shortlist.csv

Preparing export

CSV export

Take your list into a sheet or your own tools.

Cordless mini desk vacuum sample productMini desk vacuum
Collapsible pet travel bottle sample productPet travel bottle
Handheld fabric steamer sample productHandheld fabric steamer
Magnetic LED light bar sample productMagnetic light bar

Saved lists

Group candidates by test, client or season and drag them into order.

HomePetsBeautyFitnessLow competition

Est. margin per unit

$8$30

Category filters

Narrow the board by category, competition and estimated margin.

A scoring formula you can read, not a black box.

Scores are estimates. They rank ideas, they do not predict sales.

TikTok signals

What goes in

View velocity, save rate, comment intent and creator count from public TikTok posts about the product.

How it is weighted

Saves and buying questions in comments count for more than raw views, because they show intent. You can see and move each weight.

TikTok signals
View velocity
Save rate
Comment intent
Creator count
Example weighting. Sample data for illustration.

Where Hunro is today.

  1. 1

    In private build

    We are building and testing the scoring engine on real public signals.

  2. 2

    Invites in batches

    People on the waitlist are invited in groups, in order of sign up.

  3. 3

    Pricing at launch

    No prices yet. We will announce them at launch, and waitlist members hear first.

Ad spying shows the past. Ad potential scores what is left.

Ad library feed

Ran 12 days

Ran 28 days

Ran 7 days

Hunro board

Cordless mini desk vacuum sample product
82 / 100
Collapsible pet travel bottle sample product
76 / 100
Handheld fabric steamer sample product
68 / 100
Plain ad spying compared with Hunro
QuestionPlain ad spyingHunro
What you seeAds that already ran and how long they ranProducts scored on what is still open
Competition viewA feed of other stores' adsSeller count, ad saturation and price spread, read together
Margin viewNot part of the pictureEstimated margin in dollars per unit
How the ranking is explainedSorted by views or run timeA breakdown with a reason for each part of the score
What you decide with itWhether to copy something that workedWhether a product has room left for your ad
Honesty about limitsRarely statedScores and margins labelled as estimates, with no promised results

Questions operators ask before they join.

Plain answers about the score, the data and access.

A score out of 100 that estimates how much room a product still has to work as an ad. It combines TikTok signals, competition and estimated margin, and every score comes with a breakdown and a reason for each part.

Get your invite when the next batch opens.

Join the waitlist and we will email you when your batch is ready.